Tag Archives: promotion

Practice: Who has time?

Funny thing about being a musician and not having time to practice. I have spent the last two weeks implementing new ideas for my teaching business. I am very excited to be able to more for my students than ever before. However, my practicing has taken a backseat to all of the other activities I am doing to implement the new ideas.

I think I have practiced a total of 2 hours over the past ten days.

Most people think that musicians spend a lot of time just playing music; well, not so much. As a performing musician, we would need to do a lot of promotion and planning of events and other logistics. As a teacher, we need to engage in all the same activities just with different types of customers with different needs.

Teaching and performing are often the part-time, fun jobs we do after the regular 9-5 of developing opportunities to play or teach.

-Justin

http://guitarlessonslynchburg.com/

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Cuttin’ Loose

A few recent events have given me reason to ‘adjust some relationships’, so to speak.  Essentially, I have decided what I will and will not expose myself to lower my chances of disappointment.

What I have lost is a bit of bad stress.

One example is an organization, and not the only one in my career, that inquired of my work as a teacher and then used our discussion to develop a class that did not use me as the instructor.  I had a phone contact with this organization today, and a follow-up Project Plan was requested of me.  I did follow-up, but my e-mail was a statement that I would not be sending any information that could be used without me and a request to contact me when this organization is willing to hire me.

In the advertising/promotions industry, this is referred to as ‘giving away the cow’.  You know the saying: ‘Why buy the cow when the milk is free?’  I have given away the cow a few times, and that is completely my fault.

My purpose in each of these examples is certainly NOT the burning of bridges.  Rather, the objective is to establish a relationship that is more emotionally intelligent; a way for us to continue to have our relationship with ‘controls’ in place to avoid negative events or feelings.

Emotionally Intelligent Signage is an interesting concept that I found recently that makes Emotional Intelligence easier to apply.  As an example, here is a way to rearrange our speech without diminishing the point: Sign at Beach

How can you change the dynamic of a relationship by softly drawing lines and improving how you feel?

-Justin

http://guitarlessonslynchburg.com/